Saturday, November 24, 2012

Ezine Marketing Strategies For Getting More Subscribers


Do you know how to get more ezine subscribers on a daily basis? If not, then you probably will want to follow the tips in today's lesson. Getting ezine subscribers can be challenging if you don't want to spend money on advertising. Advertising is the fastest way to get traffic to your site, and you can turn a lot of this traffic into subscribers if you have the right strategy.

To capture more ezine subscribers, you have 2 options. The first option is to build a 10+ page website, and host your opt-in email box on every page of your site - hoping that someone will subscribe. The next option that you have is to create something called a "squeeze page", and host it on the root of your website.

A squeeze page is nothing more than a webpage whose sole goal is to get someone to subscribe to your ezine. Nothing else is present... no articles, no testimonials, no products, no sales letters... just a simple sign up page where people can subscribe to your ezine. And truthfully, you will get a ton of more subscribers this way than hosting the opt-in box on every page of a 10+ page website.

So by now, you should know the option that I prefer. Hands down I think you should roll with the squeeze page route. After your viewer signs up for your ezine, redirect them to a page where you can sell them on your product. Some people will buy immediately this way, and some will buy later as you follow up on them via your ezine.

Now some people like to lead their visitors to a "pre-sell" page where they provide a review of a product along with some articles that leads to a product, and etc. The people who do this most often are people who are into affiliate marketing - and they do it because a lot of websites and services don't allow the direct linking to an affiliate link. Therefore, they need a website and need to "pre-sell" their visitors on buying a product.

But if you ask a lot of the top internet marketers in the world, they will say that it's best if you can get someone to subscribe to your ezine. That way you can have a better looking URL that redirects to the affiliate page, and you can follow up and build a relationship with these people in attempts of getting them to buy the affiliate product your promoting.

But this is only doable with an ezine. You can start an ezine for cheap, and it's your best interest to submit it to something called the "Directory of Ezines." To start your ezine, go to Aweber.com and sign up today. Follow all the prompts and 30 minutes later, you'll have your own ezine set up and ready to go. The next step is simply driving people to your website where they can sign up for your ezine.

An ezine is absolutely essential for the success of your business. Without it, you're limiting your profits because you will need it to contact your past and current customers - and this is where 80% of your business profits will come to. Depending on the price, niche, and nature of your target market.... you will have to decide whether or not you want to lead prospects to your sales letter page, or to get them to opt-in to your ezine.

An ezine is critical for your business, and I think it can help you to make more money in your business than you ever thought possible. So be sure to start using one today.

Good luck with using ezines in your business today.




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